top of page

Where Wealth and Health Thrive

We help small and mid-sized businesses in BC and Alberta build employee benefits, group retirement plans, and owner wealth strategies — with CFP-led advice and a relationship-first process.

Building Wealth Shouldn't Feel Complicated.

Running a business means making decisions for two important priorities: your team and your future.

​

We Work Best With

  • The dental practice hiring its tenth employee and wondering if it's time for a benefits plan.

  • The family business looking to protect the next generation while growing wealth tax-efficiently.

  • The healthcare clinic focused on supporting its team while managing rising benefit costs.

  • The founder who has worked hard to build a successful company and wants a smarter strategy for protecting and transferring wealth.

  • The professional firm that values having a trusted advisor a phone call away—not a call centre.

  • The purpose-driven business that believes taking care of people is good for both culture and long-term success.

Female Business Owner Smiling
GenThrive Benefits Logo
GenThrive Benefits Logo
GenThrive Benefits Logo

OUR SOLUTIONS

From Your Business Profit to Your Team Retention, We’ve Got Your Assets Covered.

01

Growing Your Wealth

Turn business success into personal wealth with integrated strategies for tax planning, retirement, insurance, business succession, and long-term financial security.

02

Supporting Your Team

We help business owners create thoughtful employee benefits and retirement strategies that attract great people, retain top talent, and support a thriving workplace.

Malinda Larsh, CFP

MEET THE TEAM

The Women Behind GenThrive Benefits

Claire Hinchliffe, CFP

Malinda Larsh, CFP®
Certified Financial Planner | GenThrive Benefits Inc.

Claire Hinchliffe, CFP®

Certified Financial Planner | GenThrive Benefits Inc.

Why Working With Us Feels Different

Client Experiences That Inspire Us

Kind Words From Our Community

 "Not only are they extremely knowledgeable and professional, they create such a welcoming and friendly environment. They take time to understand your financial goals and make you feel good about your decisions. Highly recommend!!"

Kim

Sign Up for Our Monthly Insights

Let’s Start the Conversation

We love working with purpose-driven people who care about their teams, their well-being, and their impact. If you’re ready to explore a connected approach to health and wealth, reach out. We’d love to learn more about you and your goals.​​

GenThrive Benefits Logo

Get in Touch

GenThrive Benefits Inc. is based on Vancouver Island and proudly serves businesses in BC and Alberta.

Quicklinks

​Book a virtual consult

​

​FAQs

​

Policies​​

  • Instagram
  • Facebook
  • LinkedIn

Disclaimer

GenThrive Benefits Inc. provides group benefits consulting, group retirement plan support, and non-securities financial planning services. Insurance-related recommendations and insurance product implementation (including life, health, disability, and participating insurance strategies) are provided only by individually licensed advisors in their personal capacities, separate from GenThrive Benefits Inc.

Information on this website is for general educational purposes and should not be considered personal financial, tax, or legal advice. GenThrive Benefits Inc. does not act as a licensed insurance agency and does not sell insurance products as a corporation.

© 2025 GenThrive Benefits Inc. | All rights reserved. |  Website Credit

bottom of page